In
last month’s column, I gave you seven steps to building
a successful retail business. This month I want to share
the most successful telephone scripts we have used in
our Retail Profit Tiger Program. The last class produced
$47, 8173.00 in new retail sales using these scripts.
When
you’re calling…
A
close family member or friend:
Hi
John, it’s Steve calling. Do you have a quick
second to talk? Listen, the reason I’m calling
is I’m in the process of developing the product
side of my (fill in your company name) business, and
I need your help. I know you don’t want to be
a distributor, but would you consider becoming a customer?
( Stop talking and let them respond)
If
they say YES, say, “ I appreciate that John,
can we meet tomorrow so I can show you what we have?
If
they say NO, say, “ I understand. I won’t
bother you about this again”
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Dogged
persistence is NOT the strategy to use with your friends
and family…unless you want to be eating your thanksgiving
dinner by yourself next year! Simply ask them for their
help. If they agree, be happy. If they say no, you have
a tremendous opportunity to show them how a professional
Networker operates.
Let them off the hook now, and chances are they will come
back later, once they realize that you’re not going
to bug them.
When
you’re calling a friend, acquaintance, or associate:
Hi
Bob, It’s Steve from the Rotary club. Do you
have a quick second to talk?
Great. The purpose of my call Bob is to ask you a
small favor. Do you know anyone who is health conscious,
works out, and takes vitamin supplements? The reason
I ask is I’ve started a business and I’m
asking my friends for a few referrals. Does anyone
come to mind? Just so you know, Bob, what I do is
help people increase their energy and reduce their
level of stress. Do you anyone who could us my service?
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When
you’re calling on vendors such as your dry cleaner,
maid, car dealer, insurance agent, realtor, barber, printer,
lawn service, pest control, accountant, attorney, etc.:
| Hi,
Carol, this is Steve Siebold calling. Do you have
a quick second? Great! How is the pest control business
treating you? The reason I’m calling is I would
like to book a time with you to talk about how I might
help YOU for a change! I’m a wellness expert
and I’m taking on a few additional clients.
I’d like to sit down with you for a few minutes
next week, if you have time? How is Thursday night?
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When
you’re calling your neighbors:
| Hi,
Sue? It’s Steve from down the street. Do you
have a quick second? Great. I just called to ask you
a quick question. Do you or anyone you know take vitamins
or supplements? The reason I ask is I’m in the
business and I’d love to have a chance to show
you what I have. Would it un-neighborly if I asked
you for a few minutes to show you what I offer? |
Notice
that all of the scripts are friendly, conversational,
and low pressure. You’re asking for you’re
prospects permission every step of the way, and you’re
willing to abort the effort if he/she becomes uncomfortable
in the process.
Remember,
if you ask enough people in your warm market to buy, you’ll
have more than enough customers to make a few bucks and
set the example for your group. And the best part is you
don’t have to alienate your friends and family using
this light, soft approach.
Save
the hardball for the cold market. When you attend your
next family reunion, block party, or PTA meeting…you’ll
be glad you did.
Click
here to review this article
Steve
Siebold can he reached at steve@govesiebold.com
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